Design Placement (UNSW x Fjord)
The Royal Hospital For Women Foundation
About
Agency: UNSW x Fjord
Team: 4 Design Students
My Role: Project Lead, UX Designer
Year: 2022
I lead a team of 3 other design students to develop a revenue-based solution for the Royal Hospital For Women Foundation.
My role involved delegating tasks amongst the team, aligning the team with the project timeline, facilitating conversations with the client, and the UX/UI design of the chosen solution.
The Problem:
The Royal Hospital For Women Foundation received most of its funding through a mix of government grants and donations. This wasn’t cutting it when it came to supporting all their research and growth endeavours and so they required the development of an additional revenue stream.
The Aim:
How might we develop a sustainable product or service that increases the foundation’s revenue given that the hospital foundation has limited resources?
00. Process Overview
Our Approach. Our team used the double diamond method to help guide our work. Throughout the process, we used various tools and frameworks that would help us think expansively and make decisions when necessary.
01. How We Started
Stakeholders. The design process begins with familiarising ourselves with the client and their broader ecosystem. We wanted to gain as much understanding as possible about the context of our problem space.
Target Audience. This was followed by identifying the different audiences targeted by the hospital. This provided insight into who our solution could be appropriately aimed towards.
02. Challenges & Goals
The Problem Space. We then dived into the problem space itself which I mapped out into aims, issues and solutions. The foundation was facing limited resources but needed a big impact for it to make a true difference to their organisation.
Through mapping out the aims and issues, I was able to outline the appropriate characterstics for the solution. These then defined our ongoing project goals.
03. The Solution
Ideating & Prototyping. After much ideating and various discussions with the client, our team landed on an idea for a subscription based online learning platform that would capitalise on the hospital and foundation’s expertise.
I drew up a low fidelity, napkin sketch style prototype to begin bringing our concept to life. This helped align the team on what our chosen solution would be like, as well as helped explain our process and reasoning with the client.
04. Concept Development
Concept Vision. I mapped out how our concept would translate into a regenerative revenue model. This took into consideration an ongoing partnership with UNSW Medicine that the foundation could leverage for resources.
Testing Framework. The concept was then tested against the desirability, viability and feasibility framework to test the strength of the solution. We found that the idea held up well against our testing framework and continued to develop a higher fidelity prototype which was what we ultimately presented back to the client.
05. Final Look
Sure, first aid kits are handy.
But what about when you need support for all of life’s other moments?
