World Economic Forum’s Australian Global Shapers
Let’s Talk About Yes
About
Collaborators: WEF Global Shapers + Digital Purpose
My Role: Strategy & Development, Branding, Web Design, Social Media Content Design
In the lead up to the Voice to Parliament referendum, Global Shapers across Australia collaborated to encourage safe and fair conversations about the referendum and the significance of the ‘yes’ vote.
We created an online web and social platform where people could ‘pledge to have a convo’ about ‘yes’. Within 45 days and by voting day, LTAY reached 7300 pledges and had hosted 15 activations across 4 states.
Social Media
Web Design
Considered Web Design Concepts
Landing Screen Early Version
My design concept was then developed into a live website in collaboration with Digital Purpose.