Sydney Fox & Dingo Rescue

Through the development of a new logo and visual identity system, the public is encouraged to redefine how they view ‘pest’ animals. This empathetic approach adopted by the Sydney Fox & Dingo Rescue is the focus of this rebrand.

The fox is the perfect symbol for the misunderstood and by combining the fox’s head with a heart, the organisation’s main mission of compassionate conservation becomes central to the updated branding.